In the world of cosmetic dentistry, gum that offers the promise of whiter teeth is certainly nothing new. Numerous products claiming to “make your smile whiter” for days or even weeks at a time have hit store shelves over the years. The only problem has been that until now, most of those products simply didn’t work.
Why Tooth-Whitening Gum Hasn’t Worked in the Past
While the idea behind tooth-whitening gum seemed promising enough, it wasn’t without a few overlooked problems, the greatest one being its lack of “shelf-life”. As people quickly discovered, the longer the gum stayed in stores, the less potent its whitening components became. As a result, while the gum may have at one time been effective, if you purchased the gum after it had been sitting on the store shelf for six months, the gum’s whitening properties would have dwindled to the point of being practically useless. Unless the consumer made the habit of checking the expiration date, their gum was likely no more helpful at ridding their teeth of coffee or wine stains than the average stick of Juicy Fruit.
In addition to the lack of staying power, tooth-whitening gum was also recognized to be less effective than other whitening methods. In other words, if a person was not already taking advantage of whitening toothpastes, gels, flosses, etc., the gum may have had little or no impact. Also, gum doesn’t address the need of whitening front teeth. Gum traditionally rests on molars while it’s being chewed, neglecting the very teeth we wanted to become brighter and whiter in the first place; our smile.
How Kraft’s New Tooth-Whitening Technology Could Revolutionize Cosmetic Dentistry
Numerous brands have come out with tooth-whitening gum over the years, but no brand has become truly successful. Kraft, however, may soon prove to be different. The brand recently discovered a way to inject whitening peroxides deeper in the gum, which results in a longer shelf life and a greater overall impact. Though the product has yet to be released, preliminary research suggests that this gum is superior to that of outdated gum formulas.
There is no word of when yet about when this breakthrough gum will be released or what it will be named, but it looks promising. For further details on effective Bellevue teeth whitening methods, consult your local dentist!